Nikunj Lotia (Beyounick)

Nikunj Lotia (Be YouNick): A Journey from Underdog to YouTube Stardom

Nikunj Lotia, popularly known as Nick from Be YouNick, has traveled from Dombivali to Bandra, marking a true underdog’s ascent in the YouTube comedy scene. With over 7.5 million subscribers and a staggering 1 billion video views on BYN, Nick stands out in the YouTube comedy landscape.

Starting with raw, short comic and prank videos during college under “Not So Funny,” Nick faced challenges. Transitioning into a dedicated content creator, he launched Be YouNick, gaining momentum with inventive content like “Mauka Mauka” and the “Men Will Be Men” series, solidifying his place in subtle comedy.

Hailing from a modest background, Nick took various jobs, including bartending and call centers, to sustain himself while consistently creating content. His resilience paid off when BYN’s traction grew, gaining the attention he deserved. BYN, with 250+ videos, showcases collaborations with international creators like Adam W, Montana Tucker, Mo Vlogs, Vaga Brothers, Tipsy Bartender, Leenda Dong, and more. Collaborations with Bollywood stars and IPL teams have further elevated his popularity.